Head of Marketing (m/f/d)

Location: Remote | Languages required: English & German

About KAYBRA

At KAYBRA, we create AI-powered CRM solutions that transform how businesses manage customer relationships. Our platform combines smart automation, intuitive interfaces, and data-driven insights to help teams work more effectively and efficiently.

We’re driven by innovation and committed to delivering products that are not only relevant, but ahead of their time. Our culture is fast-paced, remote-friendly, and deeply focused on people — both our customers and our team.

About the Role

As Head of Marketing at KAYBRA, you will be the strategic force behind our brand’s growth and visibility. Reporting to the CMO, you’ll lead all marketing initiatives across brand, performance, and communication. You’ll shape the story of KAYBRA, position us as a category leader, and generate demand across markets. This role blends creative leadership, operational excellence, and deep customer understanding — with a strong focus on digital engagement.

What You Will Do

• Develop and execute a full-funnel marketing strategy aligned with business goals

• Lead and grow a high-performing team across content, brand, digital, and partner marketing

• Own KAYBRA’s brand voice and narrative across all internal and external channels

• Plan and manage integrated marketing campaigns that drive awareness and lead generation

• Work closely with Sales, Product, and Customer teams to ensure message consistency and impact

• Track and analyze marketing performance using tools such as Google Analytics, HubSpot, SEMrush, and CRM platforms

• Stay ahead of digital trends, SEO/SEM strategies, automation tools, and audience behavior

• Represent KAYBRA in the public space through events, partnerships, and community-building efforts

Your Qualifications

• Fluent in both English and German – this is essential for our DACH and international markets

• 5+ years of experience in marketing, ideally within SaaS, CRM, or B2B tech sectors

• Proven track record of developing and executing successful marketing strategies across channels

• Experience with campaign planning, content strategy, performance marketing, and brand positioning

• Strong leadership and team-building skills

• Deep understanding of the customer journey and how to engage users at every stage

• Confident working with marketing analytics, KPIs, and data-driven decision making

• Adaptable, self-motivated, and eager to experiment and learn

• A passion for innovation, storytelling, and connecting products with real human needs

What We Offer

• Competitive compensation package with performance-based bonuses

• Flexible, remote-first work environment

• 4+ weeks of paid vacation per year, plus public holidays

• Comprehensive health benefits tailored to your region

• Professional development opportunities (mentoring, events, learning budget)

• Home office setup allowance + all necessary equipment provided

• A collaborative, ambitious, and diverse team that values your ideas and impact

Ready to Shape the Voice of a Modern CRM?

If you're a strategic marketing leader with creative flair and the drive to build something meaningful — we’d love to meet you.
Apply now on hello@kaybra.ch along with your CV and help KAYBRA become the voice of the next generation in CRM.